Learning Place For Developers

We live in a mobile-oriented world so it’s crucial to provide the best usability experience possible. In this post we show how you can preserve user’s context when installing a mobile application from a website. Problem Have you ever seen this comic? (source:  http://xkcd.com/869/ ) Even though web developers did their homework, it is still a common scenario to install an application and just lose context of where you were just before. Let’s say a user is browsing through offers on a real estate page. She notices a banner at the top which advertises her to install a mobile application. She clicks it, opens  Google Play Store , installs an application and totally loses content she saw at the beginning of the whole process. Solution Fortunately, there is a solution for maintaining context. To do so, we would use  Campaign Parameters  passed to Google Play Link. In this example we would use utm_term for passing the id of the offer we want to be sho